Your method. Your brand. An AI coach for every person you serve.

Your white-label app can be live in hours; most of the work is your own content.

Yes. Rocky.ai is a no-code AI coaching app builder — you configure the coach and upload your content, and there are no engineers, infrastructure or app-store filings on your side.

No code means no code. Not "low code," not "some technical familiarity helpful." You're working in an admin interface: fill in fields, upload files, toggle settings, preview, publish.

What you never touch: model selection, prompt engineering, vector databases, retrieval tuning, authentication, push notification infrastructure, app store submission, GDPR architecture, or hosting.

What you do own: the coach's name and personality, your frameworks and content, your programme structure, your scenarios and your brand.

That division is deliberate. The technical layer is commodity — hard to build, identical across every customer once built. Your methodology isn't. Spending your months on the first while the second sits in a PDF is the most common mistake in this category.

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No. A chatbot answers questions; Rocky.ai builds a multi-agent coaching system that asks questions, remembers across sessions, tracks goals, runs roleplays, scores performance, and reports to a coach panel.

The distinction is behavioural, not technical.

A chatbot is reactive and stateless. You ask, it answers, and it forgets. Its measure of success is whether the answer was good.

A coaching system is proactive and stateful. It initiates. It asks rather than tells — because insight someone reaches themselves sticks in a way advice doesn't. It remembers what you committed to and follows up whether or not you'd like it to. It gives you something to practise, then evaluates the attempt. Its measure of success is whether your behaviour changed.

You can build a chatbot on any platform now, in an afternoon. That's precisely why chatbots aren't a business. The defensible thing is the architecture that turns conversation into behaviour change.

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Yes. Upload your books, programmes, rubrics, exercises and methodology; the AI operates inside your knowledge with weighted retrieval rather than defaulting to generic advice.

"Weighted retrieval" is the phrase that matters, and it's worth explaining rather than glossing.

Basic retrieval fetches relevant chunks of your document and hands them to the model alongside everything the model already knows. The model's own general knowledge then competes with your material — and often wins, because it's more fluent and more abundant. The result is an AI that mentions your framework and then gives generic advice anyway.

Weighted retrieval prioritises your knowledge spheres, so the AI operates inside your frameworks rather than treating them as one input among many. That's the difference between an AI that has read your book and an AI that coaches your method.

What to upload: books, programme materials, workbooks, competency models, sales rubrics, HR policies, product specifications, case studies, exercises.

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Yes — a 14-day free trial, and you can build your white-label app first for $29/month and upgrade later.

Two low-commitment entry points, deliberately.

The 14-day trial is for evaluation: build something, see whether the coaching quality meets your standard, test the roleplay against a scenario you know well.

The $29 build tier is for the awkward middle period — when you're shaping the coach, loading content and testing with a few people, but don't yet have clients on it. It would be a poor deal to pay for seats you're not using during a build phase, so you don't.

One suggestion for the trial: don't test it with a generic question. Test it with a scenario you have strong professional opinions about, and see whether the coaching holds up to your standards. That's the only evaluation that tells you anything.

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Rocky.ai runs a GDPR-safe environment with PII filtering, SSO, and integration with existing HR systems. Your uploaded content and IP stay exclusive to your instance and are not used to train models for other customers.

Enterprise buyers ask three questions, usually in this order.

"What happens to our data?" Conversations with the AI are anonymised. User settings, development plans and reflections are de-identified within the app and accessible only with the user's own credentials. No user profiles are built for sale; the business model is subscription, not data.

"What happens to our IP?" Your uploaded methodology, playbooks and policies stay exclusive to your instance. They are not used to train models for other customers, and they are not shared with third parties. This matters more than it sounds — for a coach or a consultancy, the methodology is the company.

"Will IT sign off?" SSO, integration with existing HR systems, PII filtering, deployment on your own domain.

Worth adding a fourth that buyers increasingly raise: who supervises the coaching itself? The AI is trained, curated and supervised by human coaches, with coaching-grade guardrails keeping conversations solution-focused and inside your methodology rather than open-ended generative chat. Rocky.ai aligns with the ICF's guidelines for AI coaching, and its founder sits on the ICF working group defining those standards.

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